Emil Jellinek, the European automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted “horseless” Daimler automobiles among the highest circles of society. His customers included The Rothschild family and other well-known personalities. But Jellinek’s plans went further: as early as 1901, he was selling Mercedes cars in the New World, to notable figures including US billionaires Rockefeller, Morgan and Taylor.
At a race in Nice, France, in 1899, Jellinek rode under the pseudonym “Monsignor Mercedes”, as a way of concealing a competitor’s real name. The race ranked as the hour of birth for the Mercedes-Benz brand. In 1901, the name Mercedes was registered by Daimler-Motoren-Gesellschat (DMG) worldwide as protected trademark. The first Mercedes-Benz brand of vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler’s companies into the Daimler-Benz company on June 28, 1926.
Fast forward to today, and the Mercedes-Benz brand is worth an estimated at $21.35 Billion US dollars. It is considered one of the most valuable luxury automobile brands in the world. The luxury and refinement of a Mercedes-Benz is unrivaled.
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We’d love to be your go-to repair shop to help ensure you and your family are safe on the road. Bring your Mercedes to ArborMotion and we’ll have it running in tip-top shape in no time. No question is too big or small. Call ArborMotion at 734-761-1088 to schedule your appointment today! Our professional team would love to take care of you and your Mercedes-Benz.
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