Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles in North America on November 8, 1989. Interestingly, the main markets for Infiniti aren’t in Japan, but in the U.S. and China.
The marketing strategy was to target the premium vehicle segments in the United States that wouldn’t have otherwise fit in with Nissan’s more mainstream image, and was partially influenced by the Plaza Accord of 1985. The brand was created around the same time as Japanese rivals Toyota and Honda developed their premium brands, Lexus and Acura. The Japanese government even imposed voluntary export restraints for the U.S. market, so it was more profitable for automakers to export more expensive cars to the U.S.
Fun fact: According to the company, the Infiniti badge has a double meaning. Their logo represents both a road extending into the horizon and Mount Fuji, reflecting its Japanese origins.
Diagnose Issues Today with Scheduled Service on Your Nissan or Infiniti!
As always, remember to bring your vehicle into ArborMotion for your pre-trip inspection! Regular maintenance and service allows us to diagnose issues before they become severe and possibly more expensive to repair. Contact Us to schedule an appointment for your Infiniti!
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